Privacy policy

PRETTY BEACH PRIVACY POLICY

 

Effective Date: Jan 1, 2025
Last Updated: March 13, 2025

 

Welcome to Pretty Beach Swimwear ("Company," "we," "our," or "us"). Your privacy is important to us, and we are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit www.pretty-beach.com (the "Site"), make a purchase, or interact with us in any way.

By using our Site, you agree to the collection and use of your information as described in this Privacy Policy. If you do not agree with this policy, please do not use our services.

⚠️ This Privacy Policy may change at any time without notice. Any updates will be posted on this page with the new "Last Updated" date. Continued use of our Site after changes means you accept the updated terms.

1. Information We Collect

When you visit our Site, place an order, subscribe to our emails, or engage with us, we may collect the following information:

A. Personal Information (Provided by You)

  • Contact Information: Name, email address, phone number, shipping and billing address.
  • Account Information: Username, password, and order history if you create an account.
  • Payment Information: Credit/debit card details, billing address, and transaction details (processed securely via third-party payment processors; we do not store payment details).
  • Communications: Any messages, inquiries, or feedback sent to us via email, chat, or social media.

B. Automatically Collected Information

  • Device Information: IP address, browser type, operating system, referring URL, and access timestamps.
  • Usage Data: Pages viewed, time spent on the Site, interactions, and navigation patterns.
  • Cookies & Tracking Technologies: We use cookies, pixels, and analytics tools to enhance user experience, analyze trends, and personalize content.

C. Information from Third Parties

  • Social Media & Advertising Partners: If you interact with our social media pages or ads, we may collect data from platforms like Facebook, Instagram, Google, or TikTok.
  • Payment Processors & Shipping Carriers: We may receive transaction and delivery details from payment providers (e.g., PayPal, Stripe) and shipping services.

2. How We Use Your Information

We use your information to:
✔️ Process Orders & Deliver Products – To fulfill purchases, send order confirmations, and provide customer support.
✔️ Improve & Personalize User Experience – To analyze browsing behavior, recommend products, and enhance our Site.
✔️ Marketing & Promotions – To send promotional emails, newsletters, and targeted ads based on user interests (with opt-out options).
✔️ Legal Compliance & Fraud Prevention – To detect fraudulent activity, enforce our policies, and comply with laws.
✔️ Customer Service & Support – To respond to inquiries, resolve issues, and provide assistance.

We do not sell your personal data to third parties.

3. Cookies & Tracking Technologies

We use cookies, web beacons, and tracking pixels to improve user experience and marketing efforts.

  • Essential Cookies: Necessary for website functionality (e.g., cart management, login).
  • Performance Cookies: Track website usage for analytics.
  • Marketing Cookies: Used for personalized ads and retargeting on platforms like Facebook and Google.

📌 Your Choices: You can manage or disable cookies via your browser settings. However, disabling cookies may affect website functionality.

4. How We Share Your Information

We may share your information in the following cases:

A. Service Providers & Partners

We share data with trusted third-party service providers that help operate our business, such as:

  • Payment Processors: (e.g., Stripe, PayPal) – for secure transactions.
  • Shipping & Logistics: (e.g., USPS, FedEx, DHL) – to deliver orders.
  • Marketing & Advertising: (e.g., Google Ads, Facebook Ads) – for targeted promotions.
  • Website Analytics: (e.g., Google Analytics, Meta Pixel) – to understand user behavior.

B. Legal & Compliance Requirements

We may disclose information if required by law, such as in response to subpoenas, legal claims, fraud investigations, or to protect our rights and security.

C. Business Transfers

If Pretty Beach Swimwear is involved in a merger, acquisition, or sale, customer data may be transferred as part of the business transition.

5. How We Protect Your Data

We take data security seriously and implement safeguards to protect your personal information.

✔️ Encryption: Secure Sockets Layer (SSL) encryption protects sensitive data during transmission.
✔️ Access Controls: Only authorized personnel can access your information.
✔️ Secure Payment Processing: All transactions are processed via PCI-compliant third-party providers.
✔️ Data Retention: We retain personal information as long as necessary to fulfill business and legal obligations.

⚠️ No method of transmission is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

6. Your Privacy Rights & Choices

A. European Union (GDPR) Rights

If you are located in the EU, you have the right to:
✔️ Access your personal data and request a copy.
✔️ Correct or update inaccurate information.
✔️ Request deletion of your data ("Right to Be Forgotten").
✔️ Restrict processing of your data.
✔️ Object to data usage for marketing purposes.

To exercise these rights, please contact us at [contact@pretty-beach.com]. We will respond within the required timeframe.

7. Third-Party Links & Social Media

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of external sites. When you leave our Site, we encourage you to read their privacy policies.

8. Changes to This Privacy Policy

⚠️ We reserve the right to change this Privacy Policy at any time, without prior notice. Any updates will be posted on this page, and the "Last Updated" date will be revised accordingly.

Continued use of our Site after changes are posted indicates your acceptance of the updated policy.

9. Contact Information

If you have questions about this Privacy Policy or your personal data, please contact us:

📧 Email: contact@pretty-beach.com
🌍 Website: www.pretty-beach.com